Focus Ireland – How Will Santa Find Us?

‘How will Santa find us?’ was a Christmas story from first time authors Shane O’Brien and Stephen
Rogers. This book was conceived as a response from Ireland’s creative community to our growing homeless
crisis, in particular the startling number of homeless children. It was launched as a collaboration in April 2019 at OFFSET and features beautiful artwork from some of
Ireland’s best loved illustrators. Each page is drawn in the unique and distinct style of the different illustrators as we go on a
journey through the children’s imaginations. Produced by Bren Byrne and Jessica Derby and published by Gill Books. It was the first project from Good Cop Good Cop, storming the best-selling charts in the lead up to Christmas, was featured on The Late Late Toy Show and raised over €75,000 for Focus Ireland.

MSF – 50th Anniversary

We set out to acknowledge not celebrate the 50 years of their incredible work. Inspired by the main tenants of MSF – providing medical care (stethoscope), bearing witness (camera), and speaking out against injustice (megaphone) this would be a Irish Times press only campaign. We straddled the creative with two crossword puzzles, done in the style of the IT crosswords. Each clue’s answer would reveal 50 key words from MSF values and actions.

Norwegian Air – Don’t Like It, Live It.

It’s so easy for us to get lost in our social feeds. We get so distracted by other people’s experiences that we forget to live our own. We scroll through the endless pictures of friends, acquaintances, and people we don’t even know, people who seem to be having the experiences that we only dream of. Those were the moments we believed that Norwegian could own, encouraging you to take a break from your routines, from your social feeds and remember that you can do more than just react to other people’s lives.

Offset Dublin – Title Sequence

Working with Offset 2019 main stage speakers Windmill Lane was a wonderful experience. Under the creative direction of John Kennedy and the artistic vision of director Arice, alongside animators Manus Goan and Chris McLoughlin they produced a stunning, atmospheric and otherworldly piece. The sound design by Simon Bird made seeing it in the auditorium impactful.

MSF – We Can’t Be Doctors Without You

There was never been a better moment to reinforce an understanding and appreciation of the work, goals and vision of MSF. Of what MSF does but perhaps more importantly right now – of why they do it.

DCC – HGV Permit Checker

This campaign was based primarily around a vibrant piece of key art. We brought Dublin City to life in the form of a “Where’s Wally” style poster by the talented SuperTotto. Through the use of this art style, we displayed Dublin City in a unique way to catch people’s attention. We hid an HGV within the artwork, challenging people to find it while they waited for their buses or trains.

Glass Bottle – Brand

Glass Bottle is a new city quarter in Dublin, built in a unique location where the city and beach meet. At completion, Glass Bottle will be home to some ten thousand people and quarter of the homes built will be social and affordable. It will provide a million square feet of commercial space.
Our team worked with planning, placemaking and urban design teams to develop naming, identity and brand positioning. The treatment takes cues from the glass bottle factory previously on the site, as well as from early edition of Joyce’s Ulysses – some parts of the novel play out on or close to the location of this new place.

DCC – Winter Lights

We were tasked with the responsibility for the naming, branding and comms strategy for Winter Lights brand around what has to become an annual Christmas event in the city. “Winter Lights” was the brand McCann developed for this illuminating event. With craft and that handmade feel being such an intrinsic component of Christmas, we thought it apt to bring a flavour of this to the design and typography in the Winter Lights logo.

Becks – Seb Lester Label

Alcohol brands creating limited-edition bottles is nothing new. But the first to do it in a meaningful way, more than 25 years ago, was Beck’s. By turning over its label as a canvas to both renowned and up-and-coming artists such as Gilbert and George, Tracey Emin, Jeff Koons and Damien Hirst, their work was showcased in the process to the millions who drink Beck’s.

We worked with renowned calligrapher and illustrator Seb Lester, to bring our Art Labels vision to life. The limited-edition 6-pack bottles were unveiled during Blisters at Print Club London, one of the UK’s largest poster shows with over 3,000 illustrators, artists and designers in attendance or, in a nutshell, the target Beck’s consumer.

Zurich Insurance – Protect Your World

The strategy, both with tactical comms and creative executions, was centered around illustrating the change in emotional connection with our homes and possessions and how they have come to define our world now more than ever.

What world can mean in this context is our place on the Planet, our pride in our Country, our role in our Community, our relationship with our Family and the internal world of how we view, act and respect ourselves.
We want to express the variety of the “worlds” that exist for our customers, and invite them to “Protect your world”.