DCC – HGV Permit Checker

This campaign was based primarily around a vibrant piece of key art. We brought Dublin City to life in the form of a “Where’s Wally” style poster by the talented SuperTotto. Through the use of this art style, we displayed Dublin City in a unique way to catch people’s attention. We hid an HGV within the artwork, challenging people to find it while they waited for their buses or trains.