Becks – Seb Lester Label

Alcohol brands creating limited-edition bottles is nothing new. But the first to do it in a meaningful way, more than 25 years ago, was Beck’s. By turning over its label as a canvas to both renowned and up-and-coming artists such as Gilbert and George, Tracey Emin, Jeff Koons and Damien Hirst, their work was showcased in the process to the millions who drink Beck’s. We worked with renowned calligrapher and illustrator Seb Lester, to bring our Art Labels vision to life. The limited-edition 6-pack bottles were unveiled during Blisters at Print Club London, one of the UK’s largest poster shows with over 3,000 illustrators, artists and designers in attendance or, in a nutshell, the target Beck’s consumer.