Zurich Insurance – Protect Your World

The strategy, both with tactical comms and creative executions, was centered around illustrating the change in emotional connection with our homes and possessions and how they have come to define our world now more than ever. What world can mean in this context is our place on the Planet, our pride in our Country, our role in our Community, our relationship with our Family and the internal world of how we view, act and respect ourselves. We want to express the variety of the “worlds” that exist for our customers, and invite them to “Protect your world”.