Just Eat – Love Island

Working with our colleagues in McCann London, our role was to localise the brand content for Just Eat partnership with Love Island on Virgin Media. The new series saw the addition of two new characters to the villa for its ‘Get stuck in’ campaign- Tina the Turtle and Cam the Chameleon – who are voiced by Irish comedians Jen Hatton and Emma Doran. The two characters will feature during ad breaks as well as across Virgin Media social channels.

Kerrygold – Love The Taste

Produced to accompany the launch of Kerrygold Spreadable, we first went through many different iterations to align the piece with our understanding of the brand heritage and legacy in advertising. We looked to embrace the Irish of the brand, examined threads such as relationship with the land, the son/mammy relationship, a balance between a sense of melancholy and a sense of humour and of course celebrating the product by placing it at the centre of the story. We landed on a simple concept, Kerrygold is notoriously difficult to use straight form the fridge, this new product made it easy for a child to use.

Zurich – Protect Your World

We have never been so aware of the boundaries that define our world. It’s given us a new focus on the things, the spaces and the people that matter to us. We spoke to Davy Fitzgerald about the important things in his life, his connection to his family and community and his passion and dedication for the game of hurling.

TU Dublin – Open Day

TU Dublin represents Infinite Possibilities – for the students, staff, employers, researchers and the wider academic community. It represents a university where the arts, business, science, engineering and technology converge, creating synergies and opportunities. For its 2023 Open Days we wanted to illustrate the many options TU Dublin offered both literally and symbolically.

MSF – 50th Anniversary

We set out to acknowledge not celebrate the 50 years of their incredible work. Inspired by the main tenants of MSF – providing medical care (stethoscope), bearing witness (camera), and speaking out against injustice (megaphone) this would be a Irish Times press only campaign. We straddled the creative with two crossword puzzles, done in the style of the IT crosswords. Each clue’s answer would reveal 50 key words from MSF values and actions.

Norwegian Air – Don’t Like It, Live It.

It’s so easy for us to get lost in our social feeds. We get so distracted by other people’s experiences that we forget to live our own. We scroll through the endless pictures of friends, acquaintances, and people we don’t even know, people who seem to be having the experiences that we only dream of. Those were the moments we believed that Norwegian could own, encouraging you to take a break from your routines, from your social feeds and remember that you can do more than just react to other people’s lives.

MSF – We Can’t Be Doctors Without You

There was never been a better moment to reinforce an understanding and appreciation of the work, goals and vision of MSF. Of what MSF does but perhaps more importantly right now – of why they do it.

DCC – HGV Permit Checker

This campaign was based primarily around a vibrant piece of key art. We brought Dublin City to life in the form of a “Where’s Wally” style poster by the talented SuperTotto. Through the use of this art style, we displayed Dublin City in a unique way to catch people’s attention. We hid an HGV within the artwork, challenging people to find it while they waited for their buses or trains.

Becks – Seb Lester Label

Alcohol brands creating limited-edition bottles is nothing new. But the first to do it in a meaningful way, more than 25 years ago, was Beck’s. By turning over its label as a canvas to both renowned and up-and-coming artists such as Gilbert and George, Tracey Emin, Jeff Koons and Damien Hirst, their work was showcased in the process to the millions who drink Beck’s.

We worked with renowned calligrapher and illustrator Seb Lester, to bring our Art Labels vision to life. The limited-edition 6-pack bottles were unveiled during Blisters at Print Club London, one of the UK’s largest poster shows with over 3,000 illustrators, artists and designers in attendance or, in a nutshell, the target Beck’s consumer.

Zurich Insurance – Protect Your World

The strategy, both with tactical comms and creative executions, was centered around illustrating the change in emotional connection with our homes and possessions and how they have come to define our world now more than ever.

What world can mean in this context is our place on the Planet, our pride in our Country, our role in our Community, our relationship with our Family and the internal world of how we view, act and respect ourselves.
We want to express the variety of the “worlds” that exist for our customers, and invite them to “Protect your world”.