Kerrygold – Love The Taste

Produced to accompany the launch of Kerrygold Spreadable, we first went through many different iterations to align the piece with our understanding of the brand heritage and legacy in advertising. We looked to embrace the Irish of the brand, examined threads such as relationship with the land, the son/mammy relationship, a balance between a sense of melancholy and a sense of humour and of course celebrating the product by placing it at the centre of the story. We landed on a simple concept, Kerrygold is notoriously difficult to use straight form the fridge, this new product made it easy for a child to use.