Zurich Insurance – Protect Your World
The strategy, both with tactical comms and creative executions, was centered around illustrating the change in emotional connection with our homes and possessions and how they have come to define our world now more than ever.
What world can mean in this context is our place on the Planet, our pride in our Country, our role in our Community, our relationship with our Family and the internal world of how we view, act and respect ourselves.
We want to express the variety of the “worlds” that exist for our customers, and invite them to “Protect your world”.
Zurich – Protect Your World
We have never been so aware of the boundaries that define our world. It’s given us a new focus on the things, the spaces and the people that matter to us. We spoke to Davy Fitzgerald about the important things in his life, his connection to his family and community and his passion and dedication for the game of hurling.
Just Eat – Love Island
Working with our colleagues in McCann London, our role was to localise the brand content for Just Eat partnership with Love Island on Virgin Media. The new series saw the addition of two new characters to the villa for its ‘Get stuck in’ campaign- Tina the Turtle and Cam the Chameleon – who are voiced by Irish comedians Jen Hatton and Emma Doran. The two characters will feature during ad breaks as well as across Virgin Media social channels.
Norwegian Air – Don’t Like It, Live It.
It’s so easy for us to get lost in our social feeds. We get so distracted by other people’s experiences that we forget to live our own. We scroll through the endless pictures of friends, acquaintances, and people we don’t even know, people who seem to be having the experiences that we only dream of. Those were the moments we believed that Norwegian could own, encouraging you to take a break from your routines, from your social feeds and remember that you can do more than just react to other people’s lives.
Kerrygold – Love The Taste
Produced to accompany the launch of Kerrygold Spreadable, we first went through many different iterations to align the piece with our understanding of the brand heritage and legacy in advertising. We looked to embrace the Irish of the brand, examined threads such as relationship with the land, the son/mammy relationship, a balance between a sense of melancholy and a sense of humour and of course celebrating the product by placing it at the centre of the story. We landed on a simple concept, Kerrygold is notoriously difficult to use straight form the fridge, this new product made it easy for a child to use.
ATU – Name & Brand
The creation of a new university for the region is a massive, once in a generation event that will impact the lives of very many students, staff, communities, alumni and partner organisations. We led the process of naming, positioning and visual and language branding for the new university. The brand uses colour inspired by the unique landscape of the Atlantic coast, a functional system built for use across campuses and context, and a unifying language system centring on the brand idea: The Future is Here.
TU Dublin – Open Day
TU Dublin represents Infinite Possibilities – for the students, staff, employers, researchers and the wider academic community. It represents a university where the arts, business, science, engineering and technology converge, creating synergies and opportunities. For its 2023 Open Days we wanted to illustrate the many options TU Dublin offered both literally and symbolically.
MSF – 50th Anniversary
We set out to acknowledge not celebrate the 50 years of their incredible work. Inspired by the main tenants of MSF – providing medical care (stethoscope), bearing witness (camera), and speaking out against injustice (megaphone) this would be a Irish Times press only campaign. We straddled the creative with two crossword puzzles, done in the style of the IT crosswords. Each clue’s answer would reveal 50 key words from MSF values and actions.
Glass Bottle – Brand
Glass Bottle is a new city quarter in Dublin, built in a unique location where the city and beach meet. At completion, Glass Bottle will be home to some ten thousand people and quarter of the homes built will be social and affordable. It will provide a million square feet of commercial space.
Our team worked with planning, placemaking and urban design teams to develop naming, identity and brand positioning. The treatment takes cues from the glass bottle factory previously on the site, as well as from early edition of Joyce’s Ulysses – some parts of the novel play out on or close to the location of this new place.
MSF – We Can’t Be Doctors Without You
There was never been a better moment to reinforce an understanding and appreciation of the work, goals and vision of MSF. Of what MSF does but perhaps more importantly right now – of why they do it.