Zurich – Protect Your World
We have never been so aware of the boundaries that define our world. It’s given us a new focus on the things, the spaces and the people that matter to us. We spoke to Davy Fitzgerald about the important things in his life, his connection to his family and community and his passion and dedication for the game of hurling.
Norwegian Air – Don’t Like It, Live It.
It’s so easy for us to get lost in our social feeds. We get so distracted by other people’s experiences that we forget to live our own. We scroll through the endless pictures of friends, acquaintances, and people we don’t even know, people who seem to be having the experiences that we only dream of. Those were the moments we believed that Norwegian could own, encouraging you to take a break from your routines, from your social feeds and remember that you can do more than just react to other people’s lives.
Kerrygold – Love The Taste
Produced to accompany the launch of Kerrygold Spreadable, we first went through many different iterations to align the piece with our understanding of the brand heritage and legacy in advertising. We looked to embrace the Irish of the brand, examined threads such as relationship with the land, the son/mammy relationship, a balance between a sense of melancholy and a sense of humour and of course celebrating the product by placing it at the centre of the story. We landed on a simple concept, Kerrygold is notoriously difficult to use straight form the fridge, this new product made it easy for a child to use.
ATU – Name & Brand
The creation of a new university for the region is a massive, once in a generation event that will impact the lives of very many students, staff, communities, alumni and partner organisations. We led the process of naming, positioning and visual and language branding for the new university. The brand uses colour inspired by the unique landscape of the Atlantic coast, a functional system built for use across campuses and context, and a unifying language system centring on the brand idea: The Future is Here.
MSF – We Can’t Be Doctors Without You
There was never been a better moment to reinforce an understanding and appreciation of the work, goals and vision of MSF. Of what MSF does but perhaps more importantly right now – of why they do it.
Offset Dublin – Title Sequence
Working with Offset 2019 main stage speakers Windmill Lane was a wonderful experience. Under the creative direction of John Kennedy and the artistic vision of director Arice, alongside animators Manus Goan and Chris McLoughlin they produced a stunning, atmospheric and otherworldly piece. The sound design by Simon Bird made seeing it in the auditorium impactful.
DCC – Winter Lights
We were tasked with the responsibility for the naming, branding and comms strategy for Winter Lights brand around what has to become an annual Christmas event in the city. “Winter Lights” was the brand McCann developed for this illuminating event. With craft and that handmade feel being such an intrinsic component of Christmas, we thought it apt to bring a flavour of this to the design and typography in the Winter Lights logo.
DCC – Induction
After a lengthy recruitment embargo, Dublin City Council is once again hiring. But to compete with tech giants and local heroes, they needed to create an induction experience that would not only make people excited to join Dublin City Council but make them want to stay.
Zurich Pensions – Be Future Ready
Given that the principal target for the Zurich pension is the self-employed, we developed a series of films to fuel a highly targeted digital and social campaign focusing on self-employed business people whose focus is making their industry and the world in which they live Future Ready. We also found that our target over-indexed to be open to depictions of the future in sci-fi, fiction and film. So in parallel we ran an outdoor and digital campaign showing a future version of Dublin cityscape.
Offset Dublin – Title Sequence
Working with UK agency and OFFSET 2014 speakers Golden Wolf, we produced an opening title that was focused on the creative process in an agency. A little tongue in cheek.