Zurich Pensions – Be Future Ready

Given that the principal target for the Zurich pension is the self-employed, we developed a series of films to fuel a highly targeted digital and social campaign focusing on self-employed business people whose focus is making their industry and the world in which they live Future Ready. We also found that our target over-indexed to be open to depictions of the future in sci-fi, fiction and film. So in parallel we ran an outdoor and digital campaign showing a future version of Dublin cityscape.