Focus Ireland – How Will Santa Find Us?
‘How will Santa find us?’ was a Christmas story from first time authors Shane O’Brien and Stephen
Rogers. This book was conceived as a response from Ireland’s creative community to our growing homeless
crisis, in particular the startling number of homeless children. It was launched as a collaboration in April 2019 at OFFSET and features beautiful artwork from some of
Ireland’s best loved illustrators. Each page is drawn in the unique and distinct style of the different illustrators as we go on a
journey through the children’s imaginations. Produced by Bren Byrne and Jessica Derby and published by Gill Books. It was the first project from Good Cop Good Cop, storming the best-selling charts in the lead up to Christmas, was featured on The Late Late Toy Show and raised over €75,000 for Focus Ireland.
Norwegian Air – Don’t Like It, Live It.
It’s so easy for us to get lost in our social feeds. We get so distracted by other people’s experiences that we forget to live our own. We scroll through the endless pictures of friends, acquaintances, and people we don’t even know, people who seem to be having the experiences that we only dream of. Those were the moments we believed that Norwegian could own, encouraging you to take a break from your routines, from your social feeds and remember that you can do more than just react to other people’s lives.
ATU – Name & Brand
The creation of a new university for the region is a massive, once in a generation event that will impact the lives of very many students, staff, communities, alumni and partner organisations. We led the process of naming, positioning and visual and language branding for the new university. The brand uses colour inspired by the unique landscape of the Atlantic coast, a functional system built for use across campuses and context, and a unifying language system centring on the brand idea: The Future is Here.
Glass Bottle – Brand
Glass Bottle is a new city quarter in Dublin, built in a unique location where the city and beach meet. At completion, Glass Bottle will be home to some ten thousand people and quarter of the homes built will be social and affordable. It will provide a million square feet of commercial space.
Our team worked with planning, placemaking and urban design teams to develop naming, identity and brand positioning. The treatment takes cues from the glass bottle factory previously on the site, as well as from early edition of Joyce’s Ulysses – some parts of the novel play out on or close to the location of this new place.
Becks – Seb Lester Label
Alcohol brands creating limited-edition bottles is nothing new. But the first to do it in a meaningful way, more than 25 years ago, was Beck’s. By turning over its label as a canvas to both renowned and up-and-coming artists such as Gilbert and George, Tracey Emin, Jeff Koons and Damien Hirst, their work was showcased in the process to the millions who drink Beck’s.
We worked with renowned calligrapher and illustrator Seb Lester, to bring our Art Labels vision to life. The limited-edition 6-pack bottles were unveiled during Blisters at Print Club London, one of the UK’s largest poster shows with over 3,000 illustrators, artists and designers in attendance or, in a nutshell, the target Beck’s consumer.
Zurich Pensions – Be Future Ready
Given that the principal target for the Zurich pension is the self-employed, we developed a series of films to fuel a highly targeted digital and social campaign focusing on self-employed business people whose focus is making their industry and the world in which they live Future Ready. We also found that our target over-indexed to be open to depictions of the future in sci-fi, fiction and film. So in parallel we ran an outdoor and digital campaign showing a future version of Dublin cityscape.
Offset Dublin – Title Sequence
The mesmerizing titles for OFFSET Dublin 2016 that were created by the ultra talented multidisciplinary creative content studio and Dublin’s own, Piranha Bar.
Offset London – Title Sequence
Using what seems like every second of his time when he wasn’t working at The Mill+ in New York, Dublin’s Aran Quinn created our OFFSET London titles.
Offset – Design
Doing the design for a design festival is both exciting and incredibly daunting. Trying to capture the spirit of the event, convey the info needed across a very busy schedule all while trying to satisfy a design savvy audience. Here are some examples from the 10 year and 14 event history.
Absolut – VIS1ONS
We challenged 10 leading Irish and international graphic artists to come together for a week and create their design in an open workshop, using an eye catching 8ft tall replica of the iconic ABSOLUT bottle as their canvas.
The 10 artists participating in ABSOLUT VIS10NS represent a variety of creative disciplines from across the globe from painting, fashion and photography to illustration and typography.