ATU – Name & Brand

The creation of a new university for the region is a massive, once in a generation event that will impact the lives of very many students, staff, communities, alumni and partner organisations. We led the process of naming, positioning and visual and language branding for the new university. The brand uses colour inspired by the unique landscape of the Atlantic coast, a functional system built for use across campuses and context, and a unifying language system centring on the brand idea: The Future is Here.